Children today are surrounded by digital devices from birth, and many can’t imagine life without them. Kaspersky research findings show that 50% of children surveyedin Egypt would like to become bloggers in the future. The seriousness of their intentions is evidenced by the fact that 53% of them are already developing their own blog or working on content for the future.

A dream of becoming popular is the most appealing for young people – 59% of children surveyed named it when explaining their wish to become a blogger. 50% of young respondents said that they simply enjoy creating video content. Interestingly, 38% stick to the view that blogging is a way to make money without much effort, while 39% are prone to choosing bloggingbecause it’s trendy and cool.

Only 22% of parents surveyed expressed a clear desire for their children to pursue a career as a blogger. For45% this is acceptable only when the child grows up. And a quarter (23%) express unwillingness to have a blogging future for their children.Despite this, the majority of parents (82%) support their children in their blogging endeavors or at least do not mind it.

“Regardless of parents’ opinions on blogging, creating, maintaining, and promoting a blog is a difficult task, which requires a wide range of skills that could be useful fora child’sfuture career. It can help young people to discover their creativity and ways to express themselves. Blogging alsoprovides mom and dad with valuable insights into their children’slives, bringing families closer together,” comments Seifallah Jedidi, Regional Head of Consumer Channel for the Middle East, Türkiye and Africa at Kaspersky. “Parents’ support helps young people take the first step to realizing their ambition with confidence and, what’s important – with cybersecurity in mind.”

Kaspersky has prepared top tips for parents and young bloggers to consider, to help them step safely and securely into the exciting new world of blogging:

A social media account is a blogger’s main tool, so protecting it should be the first priority. Be sure to set up two-factor authentication – it’s a reliable feature that can help to keep a profile protected from compromising and hijacking.
Creating a strong password is essential and not as difficult as it seems. Importantly, it must be unique – it’s not recommended to reuse a password from an email or social media or any other account.
Ensure the young blogger understands privacy issues – which information can be shared and what should be kept private. For example, public sharing of IDs, tickets and other documents, is not a good idea. It’s also advisable to keep geotags private and not share information about current location and travel plans.
As a blogger, a child will come across a lot of different people. Discuss at the beginning what topics can be communicated with strangers and what information they should never share online. Not all followers are friendly or legitimate users, so a young blogger should be prepared for undesirable users contacting them. The best solution would be to stop responding to messages or block any suspicious users.
With the right tools, such as Kaspersky Premium, parents canalso effectively safeguard their children against cyber threats.

*The survey was conducted by Toluna research agency at the request of Kaspersky in 2023-2024. The study sample included 10000 online interviews (5000 parent-child pairs, with children aged 3 to 17 years) in 5 countries: Türkiye, South Africa, Egypt, Saudi Arabia, and the UAE.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect individuals, businesses, critical infrastructure, and governments around the globe. The company’s comprehensive security portfolio includes leading digital life protection for personal devices, specialized security products and services for companies, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help millions of individuals and over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.