The Hong Kong Tourism Board (HKTB) has successfully concluded a three-city roadshow across the Gulf Cooperation Council (GCC), showcasing the city’s distinctive tourism offerings and strengthening ties with the region’s leading travel trade. Reaffirming its long-term commitment to one of the world’s most dynamic outbound markets. The five-day programme laid a solid foundation for deeper collaboration with regional partners, reinforcing HKTB’s vision of driving steady growth in arrivals and strengthening Hong Kong’s position as the gateway to Asia and a premier destination for discerning GCC travellers and visitors from the wider region.
Held in Riyadh on 14 September, Doha on 16 September, and Dubai on 18 September, the roadshow series brought together leading travel trade and airline partners, destination management companies (DMCs), and key industry stakeholders from each respective market. The events were further bolstered by the participation of a substantial delegation from Hong Kong’s tourism sector, underscoring the city’s full support and strong commitment to the GCC market. Each stop reinforced Hong Kong’s appeal as a preferred destination for Muslim travellers from the GCC and beyond, while also highlighting its stature as a vibrant, world-class travel destination that welcomes visitors of all ages, interests, and lifestyles.
The strong turnout across all three cities underscored the importance of Saudi Arabia, Qatar, and the United Arab Emirates—HKTB’s top priority markets in the GCC. Discussions throughout the series focused on the region’s rapidly expanding outbound travel sector, with particular emphasis on luxury family holidays, halal-certified offerings, high-end shopping, and family-friendly experiences, highlighting Hong Kong’s diverse tourism portfolio and further strengthening the city’s positioning as a destination of choice for GCC travellers.
Reflecting on the series, Beverly Au Yeung, Regional Director, Europe & New Markets, Hong Kong Tourism Board, said:
“The GCC and the wider Middle East are among Hong Kong’s most dynamic growth markets. The warm reception we received in Riyadh, Doha, and Dubai reflects the strong interest among the GCC travel trade, as well as the growing appetite for Hong Kong among travellers and the wealth of mutual opportunities that lie ahead. By working closely with our valued partners, and forging new ones, we are confident of keeping Hong Kong top of mind—whether for family adventures, luxury escapes, cultural discovery, exceptional halal dining experiences, or business exchange.”
She added: “Looking ahead, we are planning a series of impactful activations and new partnerships across the region, beginning with a dedicated marketing and media campaign in Kuwait this October. We are deeply grateful for the trust and support extended to us across the GCC, and we look forward to building on this strong momentum.”
The GCC roadshow programme was an integral part of HKTB’s broader Middle East strategy, reinforcing Hong Kong’s positioning as the perfect gateway to Asia and a premier destination for GCC travellers—particularly families—while also expanding its appeal among the region’s younger audiences. By strengthening partnerships and showcasing the city’s distinctive East-meets-West culture, renowned hospitality, and world-class dining, shopping, and leisure experiences, HKTB has laid a solid foundation for sustained growth and mutual opportunities for both Hong Kong and the GCC travel trade.
