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The European Union successfully brought a taste of Europe to Cairo with the recent “PeachTheGreatMENA” Tasting Days promotional activity, a vibrant celebration introducing premium European processed peaches to the Egyptian market. The showcase of EU processed peaches was introduced across 10 locations in Cairo in leading Egyptian supermarkets (HyperOne, Negment Heliopolis, Mahmoud El Far Market, Oscar Market, Seoudi Supermarket)
“PeachTheGreatMENA” Tasting Days promotional activity drew enthusiastic participation from consumers, and retailers highlighting the growing connection between Europe and Egypt through a shared passion for high-quality food products. Guests were treated to a memorable experience featuring tasting sessions, information booths, and EU processed peaches giveaways. Visitors sampled the rich, naturally sweet flavor of EU processed peaches, renowned for their premium quality and adherence to the European Union’s rigorous food safety, traceability, and sustainability standards.
Celebrating Quality, Trust, and European Excellence
The “PeachTheGreat MENA” campaign is a European Union co-financed initiative dedicated to raising awareness and promoting the consumption of high-quality EU canned peaches across the Middle East and North Africa. Through these promotional activities in Cairo, the campaign successfully demonstrated how European products blend tradition, quality, and innovation, offering a truly exceptional tasting experience.
Egypt’s dynamic and food-loving culture made it the perfect setting for this engaging event, which fostered greater awareness of the value and integrity behind European food product excellence.