LG Electronics Egypt has announced the launch of its new after-sales service for washing machines, refrigerators, and air conditioners. This initiative underscores LG’s dedication to providing exceptional customer support and product reliability, further solidifying its leadership position in the Egyptian market.
LG’s new Bright service (Hygienic Maintenance) is designed to enhance appliance longevity, optimize performance, minimize repair costs, and ensure continued high performance for consumers through preventive maintenance and expert technical support. The service includes comprehensive check-ups, cleaning, and diagnostics for LG washing machines, refrigerators, and air conditioners, ensuring they operate at peak efficiency and reduce the likelihood of unexpected breakdowns.
For washing machines, the service covers drum and tub cleaning, water inlet filter inspection, detergent dispenser maintenance, and motor function tests to prevent clogging and enhance washing performance. For refrigerators, LG’s preventive maintenance includes cooling system checks, condenser coil cleaning, door jasket inspections, and measure temperature of air condition and Refrigerator, ensuring optimal cooling efficiency and prolonged freshness of stored food. Air conditioners benefit from filter cleaning, refrigerant level checks, airflow optimization, and condenser unit inspections, enhancing energy efficiency and indoor air quality.
This initiative aligns with LG Egypt’s strategic vision to become the leading provider of after-sales services in the country. The company’s service centers offer a wide range of solutions to maintain products at their highest efficiency levels, reflecting LG’s commitment to customer satisfaction.
Mr. Hoseok Yu, service department leader at LG Egypt, emphasized the company’s dedication to its customers, stating: “At LG, we believe that our responsibility extends beyond delivering high-quality appliances; it includes ensuring their sustained performance throughout their lifecycle. Our new bright service (Hygienic Maintenance)for a fee is a testament to our commitment to providing Egyptian consumers with unparalleled maintenance solutions, reinforcing LG’s reputation for excellence in both product quality and customer care.”
In addition to enhancing its services in Egypt, LG Electronics has achieved significant global recognition. The company secured the No. 2 ranking in the latest Consumer Reports’ 2024-2025 Appliance Reliability Evaluation in the United States. This accolade highlights LG’s unwavering commitment to producing durable and consumer-trusted appliances.
According to the latest report, LG Electronics outperformed major global competitors, confirming LG’s leadership in reliability and customer satisfaction, setting the benchmark for home appliances worldwide.
This global recognition further bolsters LG’s presence in Egypt, where the demand for high-performing and reliable appliances is on the rise. With its advanced product innovations and after-sales services, LG remains dedicated to enhancing the consumer experience and setting new standards in the home appliance industry.
Consumer Reports’ sixth annual Appliance Brand Reliability Rankings assess brand reliability across multiple appliance types, including refrigerators, dishwashers, over-the-range microwaves, ranges, cooktops, wall ovens, washing machines, and dryers. The results are based on survey data collected from members on 417,629 kitchen and laundry appliances purchased new between 2013 and 2023.