ALEXBANK has proudly announced its win of three prestigious awards at the 2025 Dubai Lynx Festival, the region’s leading creative platform, for its Financial Inclusion Campaign “Save Your Money at ALEXBANK.” The campaign was developed in collaboration with VML Egypt, a creative marketing agency and ALEXBANK’s strategic partner. ALEXBANK is part of the Intesa Sanpaolo Group, within the International Banks Division led by Paola Papanicolaou.

ALEXBANK has been recognized at the 2025 Dubai Lynx Awards, landing 2 awards—a Silver and a Bronze—in the Consumer Services category, and a bronze for the creative use of sense of humor throughout the campaign recognizing its excellence in delivering financial messages in an innovative and engaging way.

Nermine Hassouba, Head of the PR & Marketing Communication Department at ALEXBANK, commented on the great achievement: ‘Winning three awards at the 2025 Dubai Lynx Festival is a great honor for us. These awards reflect the success of our vision to deliver creative, relatable, and effective marketing campaigns that resonate with the audience and encourage positive engagement the banking sector.’ She added, the ‘Save Your Money at ALEXBANK’ campaign was part of our ongoing efforts to enhance financial literacy and inclusion, particularly among segments of the population that are traditionally unbanked. Our aim is to make a real difference in people’s lives through accessible and innovative products like our ‘Ebda’’ Saving Account’.

Mai Azmy, Chief Operating Officer at VML, added: “These awards reflect the power of collaboration and creativity in delivering impactful campaigns that resonate deeply with audience and ultimately drive positive change. At VML, we are distinguished by our ability to transform strategic insights into profound and inspiring experiences that not only drive success but also foster long-term partnerships. Our collaboration with ALEXBANK serves as a prime example of this approach.

ALEXBANK launched the “Save Your Money at ALEXBANK” campaign to promote the “Ebda’” Saving Account. The account can be opened using only the national ID card, with no opening or maintenance fees, and no minimum balance required. It also offers a competitive monthly return of up to 14%, making it an ideal option for various segments of society. The campaign achieved significant success, reflected in a strong uptake of new account openings.