Milene Rios, a Brazilian journalist specializing in the automotive industry, joins Women’s Worldwide car of the Year, the only international automotive award judged exclusively by female automotive journalists. With Rios’s participation, WWCOTY, which now consists of 86 judges from 55 countries.
Milene Rios is a journalist with a solid two-decade career in the Brazilian automotive industry. Her experience has been honed at some of the country’s leading media outlets, including Jovem Pan radio, the prestigious newspaper O Estado de S.Paulo, the dynamic news portal G1, and the main television network, TV Globo.
Currently, Milene excels as a reporter for the leading automotive program on Brazilian television, Autoesporte, which airs every Sunday morning on TV Globo. In this role, she contributes her deep knowledge of the sector, helping to present market statistics, comprehensive reports, mechanical and performance analysis, expert reviews, coverage of new releases, traffic tips, and other relevant topics for automotive enthusiasts and consumers.
She has connected her role as a mother with her passion for cars. Inspired by her children, Davi and Maria Eduarda, she founded the innovative project #mamaeacelerada. This initiative aims to empower people, especially women, in choosing vehicles that suit their daily needs. Additionally, it offers valuable resources and advice on maintenance, insurance, consumption, leisure, and other crucial aspects related to their relationship with their cars.
The key to Milene’s success lies in her ability to translate the technical automotive language into simple and practical terms, making it accessible to a wider audience and demystifying topics that were traditionally considered complex. The trusting relationship she has built with her followers on social media constitute one of her most valuable assets.
In her role at Autoesporte, a program with over 20 years’ history and considered the most important and longest-running of its kind in Brazil, Milene reaches a massive audience of around 7 million Brazilians each week, combining television viewership and its streaming channel. Her contribution is fundamental to keeping the audience informed and engaged with the automotive world.
