the event marks a major milestone for Sonos as it brings its unparalleled sound experience to Saudi Arabia. Showcasing for the first time at SLS Expo, Sonos is spotlighting Era 100 Pro, a professional speaker which features the rich sound, elegant design, and versatile control that Sonos is known for, now with Power over Ethernet (PoE). Era 100 Pro simplifies the installation process for professionals by eliminating the cost and complexities of having to install AC mains at each speaker location. The brand’s dedicated commercial space will showcase Era 100 Pro mounted in different layouts using the versatile Era 100 Pro Surface Mount, which enables installation in any orientation. Also featured will be Sonos’ latest range of best-selling smart speakers, designed for premium residential and light-commercial environments, such as home cinemas and hospitality spaces.

“As one of the region’s fastest-growing markets for entertainment, technology and innovation, Saudi Arabia represents a key market for Sonos’ continued expansion in the Middle East region. We’re excited to showcase at SLS Expo for the very first time and introduce the Era 100 Pro, our first solution for professional installation,” says Dunja LaRosa, Chief Revenue Officer at Sonos. “We have new innovation across our portfolio, allowing partners to get hands-on and experience our technologies that offer a premium audio solution.”

Sonos Arrives in Saudi
Sonos’ debut at SLS Expo marks a major milestone in its global expansion, bringing the brand’s immersive audio experience to Saudi Arabia for the first time. It connects the global brand directly to the Saudi consumers, lifestyle enthusiasts, and B2B professionals, highlighting Sonos’ growing presence in the Kingdom as a premium tech and lifestyle brand and bringing its immersive audio experience to the heart of Saudi Arabia’s fast-evolving cultural scene.

With Saudi Arabia accelerating growth across its tourism, hospitality, and cultural sectors as part of the key pillars of Vision 2030, the importance of world-class sound experiences is greater than ever. Whether in a high-end residential cinema, luxury hotel lobby or fine dining restaurant, exceptional sound plays a crucial role in creating premium immersive spaces.

SLS Expo marks the first-ever opportunity for industry professionals and consumers to experience Sonos’ award-winning multi-room audio system in person. It’s a pivotal moment for the brand to showcase in the region, allowing visitors to test audio performance firsthand, explore multi-room setups, and discover why Sonos is a global leader in wireless home audio.

This debut also signals the start of a deeper commitment to in-person experiences across the Kingdom, as Sonos looks to build stronger connections with Saudi consumers and industry professionals.

“As we expand Sonos’ presence across the Middle East, and now into Saudi Arabia, we’re tapping into a growing demand for premium, design-led audio experiences.” said Karim Zaki, CEO at GR Media Solutions. “This collaboration reinforces our commitment to delivering world-class technology and shaping the future of the region’s audio landscape.”