WaffarX, Egypt’s leading fintech cashback solution, has announced a new strategic partnership with DGTERA, a fast-growing provider of smart solutions in the food and beverage (F&B) and retail sectors. The collaboration aims integrate value-driven customer engagement tools with innovative operational technology, introducing a new standard of efficiency and consumer loyalty to F&B businesses across Egypt and the Kingdom of Saudi Arabia
Under the umbrella of the new partnership, WaffarX’s cashback technology will be seamlessly integrated into DGTERA’s smart restaurant and retail systems, offering end users a rewarding experience directly at the point of purchase. This joint effort is meant to enable F&B businesses to enhance customer retention and increase transaction value, while improving operational performance. The collaboration also supports the regional growth strategies of both companies, leveraging their complementary strengths in fintech innovation and smart retail infrastructure.
DGTERA currently serves over 1,400 merchants and 6,000 active POS in Saudi Arabia alone, demonstrating its strong presence and operational maturity in the region. The partnership will tap into this robust network to scale the adoption of cashback-enabled digital tools and extend the impact of fintech-driven engagement across the F&B ecosystem.
Mahmoud Montasser, Co-Founder and Chief Operating Officer (COO) of WaffarX, stated: “Our collaboration with DGTERA marks a pivotal step in WaffarX’s expansion strategy and reflects our commitment to redefining value for consumers. By embedding our cashback solutions into the operational frameworks of F&B businesses, we are enabling more intelligent, engaging customer journeys that foster loyalty and drive sustainable growth.”
Mahmoud Medhat, Head of Partnerships at WaffarX, added: “The partnership with DGTERA is a strong showcase of how we’re scaling the WaffarX ecosystem through strategic collaborations. By integrating our cashback capabilities into operational platforms already trusted by F&B businesses, we’re delivering added value to consumers and helping our partners unlock new revenue and loyalty opportunities across key markets like Egypt and Saudi Arabia.”
Within the same context, Mohanad Elkhateb, General Manager of DGTERA, commented on the partnership: “At DGTERA, we are focused on empowering the F&B ecosystem with integrated, intelligent solutions that simplify operations and accelerate scalability. Partnering with WaffarX allows us to elevate the customer experience by providing impactful tools for engagement, loyalty, and revenue optimization.”
This partnership signals a new chapter in the digital transformation of the regional F&B landscape, where operational excellence and customer loyalty are no longer separate pursuits, but integrated pillars of a unified business model. Through this collaboration, WaffarX and DGTERA reaffirm their shared vision of building scalable, tech-enabled ecosystems that serve both merchants and consumers, and contribute to the advancement of the broader digital economy.
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