As part of its ongoing commitment to Sustainability, and on the occasion of World Environment Day, Beyti – an Almarai subsidiary – organized an environmental awareness session for the media. The event aimed to promote environmental consciousness and highlight the vital role of the food and beverage industry, along with the broader industrial sector, in supporting sustainability efforts and building a greener future for Egypt and the region.
The session featured presentations by Eng. Ahmed Kamal Abdel Moneim, Executive Director of the Environmental Compliance Office and Sustainable Development at the Federation of Egyptian Industries and Technical Advisor for Climate Change; Eng. Ahmed Abo El Saoud, Head of Sustainability for North Africa at Tetra Pak; and Eng. Mohamed Kabbany, Head of Sustainability and Value Chain Development at Beyti – an Almarai subsidiary. These speakers offered in-depth insights into Egypt’s sustainability efforts and the industrial sector’s crucial role. Discussions centered on recycling and reuse of packaging materials, energy transition strategies, and clean energy initiatives, all emphasizing a commitment to circular economic principles and reduced environmental impact.
The session was inaugurated by Mr. Chris Abboud, General Manager of Beyti – an Almarai subsidiary, who stated, “At Beyti, we take pride in viewing sustainability not merely as an environmental obligation, but as a golden opportunity for innovation and growth. Our commitment spans from grass to glass, as we continually enhance our practices to reduce environmental impact and promote positive social impact under our integrated ‘Doing Better Every Day’ strategy relying on our 3 core pillars: Caring for People, Protecting the Planet, and Developing Safe Products. This has resulted in our success in avoiding the production of 290 tons of plastic waste annually in 2024, and our reliance on 67% of raw materials and packaging materials from local sources.”
In this regard, Eng. Ahmed Kamal Abdel Moneim, Executive Director of the Environmental Compliance Office and Sustainable Development at the Federation of Egyptian Industries and Technical Advisor for Climate Change, inaugurated the session by emphasizing the importance of collaboration between the industrial sector and policymakers. He remarked: “Climate change is not only an environmental challenge, but a shared social and economic responsibility that demands collective action. Beyti stands as a model in Egypt’s industrial sector, having successfully integrated sustainability at the core of its operations. This is a true reflection of its commitment to environmental protection and the advancement of a green economy in Egypt. The partnership between government and the private sector is the only path to achieving real and lasting impact.”
Notably, the session reaffirmed Beyti’s leadership in sustainability, emphasizing the company’s dedication to building effective communication channels with the media and highlighting its comprehensive efforts to implement practical, sustainable solutions across every stage of its value chain. The event also served as an open forum for journalists to delve deeper into sustainability issues, enhancing public awareness of the industrial sector’s critical role in tackling environmental challenges.
