In Q2 2025 alone, Dubai registered 1,417 transactions for homes priced AED 15 million and above, a 113% increase year-on-year. The data reflects a clear shift in buyer behaviour, with growing preference for completed, move-in-ready properties in established prime locations.
Please find the full press release below, and we’d be delighted to arrange an interview with our CEO, Louis Harding or our Director of Sales, Christopher Cina, to offer exclusive market insights and forward-looking trends. Do feel free to contact us.
Dubai’s Prime Property Market Hits Historic Highs with 1,417 Ultra‑Luxury Sales in Q2 2025, Up 113% YoY
Demand for ultra-luxury homes in Dubai continues to strengthen, with properties valued at AED 15 million plus recording 1,417 transactions in the second quarter of 2025. This represents a 67% increase from the previous quarter and a 113% rise compared to the same period last year, according to new market data from PRIME by Betterhomes.
Activity in the off-plan segment reached 264 transactions, up 103% quarter-on-quarter and 48% year-on-year, reflecting sustained buyer interest in under-construction developments. However, completed properties remained the preferred option for high-end buyers, accounting for 1,153 transactions. That figure is more than four times the number of off-plan deals during the same period, marking a 60% quarterly increase and a 137% rise compared to Q2 2024.
Analysts say the shift points to a growing preference for ready homes in established locations, offering immediate handover, privacy, and certainty.
“Buyers at the top end of the market are increasingly prioritising properties that are move-in ready, particularly in well-established prime areas,” said Dean Douglas Evans, Associate Director at PRIME by Betterhomes. “The volume of secondary sales is a clear indication of that shift,” he added.
The most active areas in the secondary segment were The Oasis, Palm Jebel Ali, The Acres, Palm Jumeirah, and Mohammed Bin Rashid City (MBR City), all of which experienced strong buyer activity seeking quality homes in prestigious and well-connected neighbourhoods.
Exhibiting Exponential Growth
Q1 2025: 851 prime‑market deals
Q2 2025: 1,417, which is 67% quarter‑on‑quarter growth
H1 2025 total: 2,268 deals, 87% of 2024 full‑year volume, and nearly double 2022’s full year of 1,249 units
Annual growth trajectory: 1,249 units (2022) → 1,354 (2023) → 2,594 (2024) → 2,268 in just six months of 2025
Looking at the annual trend, the upward trajectory is notable. In 2022, there were 1,249 transactions in the AED 15 million and above segment. That number rose to 1,354 in 2023 and 2,594 in 2024. In the first half of 2025 alone, 2,268 such properties have already changed hands, 87% of 2024’s full-year total, and nearly double the volume recorded in all of 2022.
This sustained growth reinforces Dubai’s accelerating appeal to global ultra‑high‑net‑worth investors. As with other major real estate markets, Dubai’s ultra‑prime sector is benefiting from global wealth expansion and investor preference for safe, tangible assets. While supply in many Western markets remains constrained, demand for ready, trophy-style properties is rising in cities like Dubai, London, and New York.
