Under its global slogan “Life’s Good”, and as part of its ongoing partnership with Misr El Kheir Foundation, LG Egypt has launched a new season of its flagship CSR campaign, “Better Home”, which aims to support the most deserving families, provide them with a decent and stable standard of living, and improve their housing conditions.

In this phase, the initiative targets six of the most deserving families in villages across Fayoum Governorate, by providing six top-load washing machines and six smart TVs. These appliances form part of the company’s contribution to creating a more comfortable and stable living environment for the beneficiary families, helping to improve their daily quality of life.

This effort falls within Misr El Kheir Foundation’s housing improvement program, which focuses on social and engineering interventions to upgrade homes in Egypt’s most underserved villages—whether through renovation, reconstruction, or the provision of essential needs—according to approved procedural standards.

This in-kind donation is part of LG’s strategy to embody the true meaning of its slogan “Life’s Good”. The company continues to provide both financial and moral support to those most in need through its partnership with Misr El Kheir, thereby enhancing the efficiency of its initiatives and contributing to sustainable community development.

Mohamed El Gedawy, Marketing and Public Relations Manager at LG Egypt, stated:
“LG is not only committed to offering advanced technological products, but also to being part of the fabric of Egyptian society. Through this new phase of the ‘Better Home’ initiative, we reaffirm our commitment to bringing our slogan ‘Life’s Good’ to life by supporting families in underserved areas.”

In the same context, Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir Foundation, said:
“Misr El Kheir provides services to beneficiaries throughout the year via the Humanitarian Aid Department, in line with its vital role towards those in need across all governorates of Egypt. We are delighted with this cooperation with LG, which is not the first of its kind, as our partnership dates back years and has spanned many sectors. We look forward to its continuation.”

Youssef further emphasized that this falls under the foundation’s core strategy and mission, which always strives to nurture human development and dignity.

LG Egypt confirmed that this initiative in Fayoum is just one step in a broader series of upcoming programs targeting multiple governorates, aiming to expand the impact of the “Better Home” program and further reinforce its role in supporting sustainable development across Egypt.