Kaf Insurance, a joint venture between EFG Finance, an EFG Holding company, and GB Corp, Egypt’s fastest-growing tech-enabled insurance company, is expanding its suite of corporate solutions with an innovative pension product. This new offering combines competitive investment returns with advanced reporting capabilities, all delivered through a truly customer-centric digital interface. Recognizing the vital role of human capital, the company has leveraged technology to provide a dual-platform solution that makes saving for retirement simple, transparent, and rewarding. This innovative approach enables both employers and employees to easily monitor their pension plans, facilitating the construction of a secure financial future.
In a market where health and life insurance have traditionally formed the foundation of employee benefits, pensions are an equally essential component for long-term financial well-being. As a valuable addition to employers’ benefits packages, private pensions not only strengthen employee retention but also play a crucial role in bridging Egypt’s retirement income gap, empowering individuals to plan confidently for a secure future.
Recognizing the gap in Egypt’s private pension sector, Kaf has developed a pioneering pension app to drive interest among both employers and employees. The user-friendly interface enables employees to view their pension account savings transparently and seamlessly, track both personal and employer contributions, review investment returns, and monitor vested amounts. They can also top up their savings across multiple asset classes, including money market funds, fixed income, equities, USD-based funds, and a specialized gold fund without any hidden fees.
On the corporate side, the HR dashboard provides employers with complete, real-time control over pension investments, seamless onboarding for new employees, and efficient fund disbursement. This B2B approach enables companies to strengthen their employee value proposition while effectively managing pension strategies.
Sohail Ali, CEO of Kaf Insurance, commented: “The transformative potential of pensions to enhance financial security is known and understood the world over, and we’re delighted to have captured the imagination of employees and employers through the introduction of interactivity and transparency to this arena.
For too long, employees have seen their company’s pension provision as a negative (a deduction on their monthly payslip). Our tool, by applying some principles from gamification, turns this dynamic on its head and boosts employee engagement, motivation, and appreciation of this valuable benefit.
While we anticipated strong interest, the market’s enthusiasm and rapid adoption of our solution have far surpassed our expectations. We are proud to have already onboarded several major corporations in our first year of the offering, a clear testament to the success and impact of our approach.
We’re delighted by the feedback from our clients’ HR departments, who tell us that, since moving their pension arrangements to Kaf, their employees have never been so engaged and appreciative of this benefit.”
Since launching the product last year, Kaf’s pension assets under management (AuM) have exceeded EGP 500 million, with over 14,000 subscribers enrolled—underscoring the platform’s strong performance, distinctive value proposition, and ability to meet the financial security needs of both companies and individuals. The program has delivered market-beating investment returns ranging from 24% to 37% across various funds in the 12 months ending June 30, 2025, outperforming the market by as much as 10%. These results highlight Kaf’s customer-centric approach, unwavering commitment to transparency, and success in leveraging cutting-edge technology alongside attractive investment strategies.
Youssef Shokeir, Deputy CEO of Kaf Insurance, added: “We are only at the beginning of this journey, and we are excited about what’s ahead. Our focus remains on continuously enhancing our pension proposition and introducing new features that will help establish retirement solutions in Egypt as a priority employee benefit. With the strong momentum we are seeing, we foresee our assets under management surpassing EGP 1 billion by the end of 2025, further cementing our role as a leader in shaping the future of financial security”.
Underlying Kaf’s pension proposition are exclusive partnerships with EFG Hermes Asset Management and Azimut Asset Management, providing clients with access to expertly managed investment portfolios and top-tier asset managers. These collaborations enable employers to develop customized investment plans that cater to the unique needs of their workforce. Further, this enables Kaf to offer diverse investment options, such as Gold and USD-backed funds, which provide valuable portfolio diversification and ensure long-term investment preservation. This unique offering distinguishes Kaf as the only corporate pension provider in Egypt with a focus on optimizing pension investments.
The partnership with EFG Hermes Asset Management stands out for its breadth and flexibility, providing Kaf clients with the ultimate investment solutions. This allows them to work with Kaf and EFG Hermes to design customized portfolios aligned with their corporate goals and employee needs. This flexibility, combined with EFG Hermes’ expertise, helps maximize returns while effectively managing risk.