In a strategic move to strengthen its footprint in key global markets, Outletcity Metzingen, Europe’s largest luxury outlet*, has appointed Janina Wittmann as its new Destination Marketing Partnership Manager. This appointment underscores the brand’s ambition to accelerate growth in high-potential regions worldwide.
Wittmann’s role will centre on amplifying Outletcity Metzingen’s visibility among international shoppers, forging strong travel trade partnerships, and executing targeted marketing campaigns that firmly position the destination as the premier shopping stop on European itineraries. Her appointment reflects Outletcity Metzingen’s commitment to engaging with some of the world’s most dynamic travel markets, known for their increasing demand for luxury and enthusiasm for world-class shopping.
Speaking about her appointment, Janina Wittmann said: “Travellers today are passionate about fashion and unique experiences, and the opportunity to connect with them is immense. They have a deep love for luxury and an eye for quality—traits that align perfectly with Outletcity Metzingen’s world-class offering. My goal is to harness this potential, deepen our global engagement, and make Outletcity a highlight of every traveller’s European journey.”
Outletcity Metzingen—home to more than 170 premium and luxury brands, including Europe’s largest BOSS and GUESS outlet stores —has experienced exceptional growth from international markets. This remarkable performance underscores the destination’s growing appeal among global travellers seeking a seamless combination of luxury shopping and authentic European experiences.
A graduate of Nürtingen-Geislingen University of Applied Sciences (HfWU) with a bachelor’s degree in health and Tourism Management, Wittmann brings strong expertise in international tourism marketing, having managed key global markets at the State Tourist Board of Baden-Württemberg and honed her luxury retail skills at a regional department store.
Born and raised just minutes from Metzingen, Wittmann blends authentic local insight with a global perspective, combining a deep-rooted understanding of the region with an unshakable passion for travel and fashion. This unique combination positions her to craft high-impact destination marketing strategies that resonate with both international partners and discerning travellers worldwide.
Get ready for a season of seamless travel to the heart of Southwest Germany!
Starting late October, Stuttgart Airport welcomes daily nonstop flights from Dubai (DXB) with Eurowings and Condor. In November, Eurowings expands its network with up to two weekly flights from Jeddah (JED). And just in time for the holidays, Amman (AMM) joins the lineup in December—also with up to two weekly direct flights. Whether for business, leisure, or shopping visits, Stuttgart is now closer than ever.
Lufthansa will launch a new direct service from Riyadh to Munich on 26 October. Starting 15 December, Air Arabia will add a daily flight from Sharjah. In addition to these new routes, numerous direct connections are already in place: Kuwait Airways flies from Kuwait City to Munich, Oman Air connects Muscat with the Bavarian capital, Gulf Air offers flights from Bahrain, and Etihad Airways serves Munich from Abu Dhabi. Together with Emirates from Dubai and Qatar Airways from Doha, travelers benefit from an extensive network of convenient non-stop flights linking the entire Gulf region with Munich Airport. With just a two-hour drive, it’s easy to combine a stay in Munich with a memorable day of shopping in Outletcity Metzingen.
About Outletcity Metzingen
Located just 30 minutes from Stuttgart, Outletcity Metzingen is Europe’s largest luxury outlet*, offering a world-class shopping experience in a stylish, open-air setting. With more than 170 premium and luxury brands, significant savings year-round, and visitors from over 185 nations annually, it has become an iconic destination for travellers seeking the ultimate in fashion and lifestyle.
