L’Oréal Professionnel, the world’s leading brand in professional haircare and colour, illuminated Cairo with an unforgettable celebration of beauty, artistry, and innovation by launching the first edition of the “Pro Hair Forum” at the Saqqara Plateau in Cairo. Marking the 15th anniversary of the brand’s presence in the Egyptian market, the event brought together an elite line-up of international and local hairstylists, alongside renowned artists and celebrities.
The opening ceremony featured two spectacular shows presented by L’Oréal Professionnel’s ambassadors. The evening kicked off with “Echoes of Hatshepsut”, a show inspired by ancient Egyptian heritage and performed by the brand’s Egypt Ambassador, Kriss El Helou. It was followed by the grand show “Elevate Classics”, a stunning artistic fusion of classical and contemporary styles, created by the brand’s Global Ambassador and member of Haute Coiffure Française, Jeremy Blanc. Both performances embodied the creativity and innovation that have defined the French brand for over a century.
As part of the celebration marking 15 years of L’Oréal Professionnel in Egypt, all models took the stage in designs by the internationally acclaimed Egyptian fashion house “Temraza”. The collection beautifully blended modern elegance with Pharaonic inspiration, adding an authentic Egyptian touch to both shows and creating a captivating harmony between hair artistry and haute couture.
The event was attended by a number of Egypt’s top stars and celebrities, including Dalia El Behery and Nicole Saafan, alongside prominent figures from Egypt’s creative and social circles — lending the evening a special glamour befitting the stature of both the event and L’Oréal Professionnel.
Bassant Zeitoun, General Manager of the professional product division in L’Oréal Egypt, stated: “For the past 15 years, our partnership has been about building the professional hair industry together and putting Egyptian hairdressing on the international map.” She added: “L’Oréal Professionnel has provided science, innovation, and cutting-edge technologies, while our hairdressers have brought vision, creativity, and artistic spirit.”
Zeitoun concluded on an optimistic note, affirming that “the future of hair colour lies in the hands of Egypt’s hair professionals,” adding, “Our greatest chapter starts now”
Spanning three days, the Pro Hair Forum offers an inspiring journey that blends creativity, education, and innovation for Egypt’s hairstyling community. The program includes workshops and advanced training sessions on the latest coloring, cutting, digital transformation, and salon management techniques — led by top international and Egyptian experts under the patronage of L’Oréal Professionnel Ambassadors.
It’s worth noting that L’Oréal Egypt serves consumers through 14 global brands across its four divisions, designed to meet the diverse needs of Egyptian consumers. Within its Professional Products Division, L’Oréal offers pioneering innovations that have redefined excellence in salons, including Absolut Repair Molecular, for repairing damaged hair, Metal Detox, designed to protect colored hair and reduce breakage, and Majirel, the iconic professional hair color range that continues to set global standards in professional hair coloring. Through these innovations, L’Oréal Professionnel continues to empower beauty experts and consumers in Egypt with the latest solutions in care, repair, and protection.
