Maha Nagy, Chief Communications Officer at Orange Egypt, has been named the “Brand Communications Leader of the Year” for 2025 by the Global Brand Awards. This distinguished recognition highlights her influential leadership in elevating brand communications excellence across Egypt and the region.

Nagy’s recognition by the Global Brand Awards acknowledges her pivotal role in driving integrated brand communications strategies that have elevated Orange Egypt’s brand leadership, expanded its corporate and media visibility, and supported its standing as one of Egypt’s leading telecom operators. It further acknowledges her influence in shaping a powerful and enduring brand image.

The “Brand Communications Leader of the Year” award celebrates Nagy’s exceptional career, defined by her pioneering approach to brand communications. By integrating forward-looking strategies, reputation management, and strong media and partnership networks, she has strengthened public trust in the brand and amplified Orange Egypt’s influence across social and economic spheres.

Maha Nagy was selected following a rigorous evaluation conducted by independent research organizations. The assessment drew on studies of over 18,000 global companies, focusing on criteria including technological innovation, service efficiency, strategic partnerships, customer experience, and sustainable growth under a leading industry brand.

The Global Brand Awards are among the most prestigious international accolades recognizing leading companies across sectors such as technology, education, services, finance, and hospitality. They are issued by Global Brands Magazine, a UK-based publication specializing in the analysis and evaluation of global brand performance and strategy, using a comprehensive research methodology that includes detailed operational and technical reviews, as well as an analysis of corporate identity, market influence, and service quality.

This prestigious global award also serves as a tribute to the achievements of Egyptian women in driving institutional transformation and shaping brand excellence. It also underscores the capacity of national talent to compete on a global stage in brand communications and reputation management, reinforcing the image of the Egyptian economy and elevating the international presence of its brands.

Nagy is recognized as one of the leading executives in telecommunications and brand building, distinguished by her clear strategic vision, deep expertise in brand development and transformation, and tangible impact across sectors including telecommunications and fast-moving consumer goods (FMCG).

Since joining Orange Egypt in 2017 as Chief Communications Officer, she has played a pivotal role in repositioning the brand, strengthening its cultural connection with society, and consolidating its leadership in the Egyptian telecommunications market.