Valu, Egypt’s leading universal financial technology powerhouse, announced today a new partnership with Dubai Phone to introduce a fully digital onboarding experience, allowing customers to activate their account and pay with Valu through the Dubai Phone application.
This collaboration enables users who are not yet Valu customers to seamlessly activate their Valu account and gain instant access to flexible payment solutions without visiting a branch or submitting physical documents. The process is entirely paperless, requiring only a valid National ID, and is powered by advanced eKYC and e-signature technologies.
Through this integration, customers browsing Dubai Phone’s application can select their desired products and choose Valu as their payment method at checkout. If they do not already have a Valu account, they are instantly guided through a quick onboarding journey within the same interface, allowing them to complete their purchase in real time.
This initiative reflects Valu’s continued efforts to expand its data ecosystem and strengthen its embedded and seamless finance capabilities, while accelerating financial inclusion across Egypt. The partnership aims to enhance accessibility to financing solutions for a wider customer base.
Walid Hassouna, Chief Executive Officer of Valu, commented: “This partnership marks an important milestone in our journey to make financial services more accessible, seamless, and embedded into customers’ everyday experiences. By enabling a full digital on-app onboarding experience for Dubai Phone’s customers, we are expanding our reach and empowering more consumers with instant, flexible financing solutions.”
Mostafa Salah, CEO of Dubai Phone, said: “We are proud to partner with Valu to bring a fully digital, seamless financing experience to our customers. This collaboration allows us to integrate flexible payment solutions directly within the Dubai Phone app, enabling our customers to shop smarter and more conveniently. It also supports our ongoing strategy to enhance our digital ecosystem and deliver innovative, customer-centric solutions that meet the evolving needs of the market.”
With over 19 years of experience and a network of more than 22 stores across Egypt and Dubai, Dubai Phone continues to expand its digital capabilities as part of its broader growth plan. This partnership with Valu introduces a high-speed growth engine by integrating fintech solutions directly into the retail experience.