realme announced the successful launch of its “Real Champion” activation across two of Egypt’s leading universities: Cairo University from April 22 to 23, and Ain Shams University from April 27 to 28. These activations reflect the brand’s commitment to engaging with young people and students through innovative, interactive on-campus experiences.
The activations were designed to celebrate students’ energy, ambitions, and everyday achievements, while spotlighting realme C85 series as the ideal companion for university life. The device offers powerful performance that supports gaming, multitasking, and daily challenges, enabling students to perform at their best and become “real champions” in their everyday lives.
realme delivered a fully immersive campus experience featuring a range of interactive activities that created a vibrant and competitive atmosphere among students. One of the key highlights was the gaming zone, which hosted competitions and challenges in PUBG, allowing students to test the phone’s performance, speed, and durability in real time.
realme also distributed a variety of branded giveaways, including stickers, notebooks, and pens, along with limited-time discount vouchers worth EGP 1,000 on realme C85. In addition, a lucky draw was held, offering participants the chance to win a realme C85 device, all aimed at supporting university students and helping them become champions during exam preparation week.
The activation also featured a special Open Mic session, where any student with an inspiring story had the opportunity to engage directly, showcase their talents, and take part in an inspiring discussion around the concept of a “real champion.” The session concluded with the recognition of standout participants, who were awarded valuable prizes from realme, further fostering creativity and self-confidence among youth.
During the activations, realme highlighted the key features of the realme C85 series, specifically designed to meet students’ needs. The device comes equipped with IP69 Pro Waterproofing, a 7000mAh Battery for extended use, Military-Grade Shatter Resistance for enhanced durability, and a 144Hz Sunlight Display that ensures clear visibility even under direct sunlight in which can accompany college students through various trials and challenges in their academic journey.
Through these activations, realme reinforces its commitment to supporting and empowering youth, not only by delivering cutting-edge technology, but also by creating meaningful, interactive platforms within their everyday environments. These efforts enable students to express themselves, develop their skills, and play an active role in shaping their future success.