Pepsi has announced the launch of its new limited-edition can, “Pepsi Night Edition,” alongside a new campaign featuring global football icon Mohamed Salah, music legend Amr Diab, and renowned sports commentator Medhat Shalaby in a unique collaboration that blends entertainment with the spirit of late-night excitement.
Pepsi Night Edition comes with a higher caffeine content, specially designed to complement late-night gatherings and provide an extra boost for enjoying football matches and cheering on teams until the final whistle.
The campaign is launched under the slogan “Yala Neshar, Yala Nehlam”, inspired by the idea that “Nothing Is Impossible in Football.” The message encourages fans to keep believing in surprises, challenge expectations, and embrace the fact that football remains a game full of unexpected possibilities, where even the most unlikely moments can become reality.
The campaign features two films built around comedy and fantasy, portraying unusual dreams and unexpected scenarios with a light-hearted and surprising twist. Each film concludes with Mohamed Salah appearing and asking, “Mesh Yemken?”, a phrase that encapsulates the campaign’s philosophy: that football, much like life itself, is full of surprises and unforeseen possibilities, and that even the most distant dreams can come true. The campaign also includes a dedicated music-driven advertisement featuring a song performed by Amr Diab, delivering an inspiring message about believing in dreams and defying the impossible through lyrics that convey the idea that celebrate optimism, ambition, and the belief that every new day brings new possibilities.
This campaign reflects Pepsi’s ongoing commitment to creating experiences that connect with consumers’ passion for entertainment and football, further strengthening the brand’s presence at the heart of some of the most memorable fan moments.