Roberto Micciulli, General Manager of Rixos Premium Alamein, expressed his pride in the Egyptian national football team’s historic qualification for the Round of 16 at the FIFA World Cup, describing the achievement as a source of pride for everyone living in Egypt. He noted that the team’s determination and fighting spirit reflect the character of the Egyptian nation, which continues to achieve remarkable success across various sectors.
Micciulli stated that Egypt’s victory was far more than a sporting achievement; it delivered a powerful message about the country’s ability to compete on the global stage. He added that this success mirrors the unprecedented development taking place across Egypt, particularly in New Alamein City, which has rapidly emerged as one of the Middle East’s most modern urban destinations and a tourism and architectural model comparable to leading European cities.
He explained that New Alamein has quickly transformed into an international destination attracting visitors and investors from around the world, thanks to its advanced infrastructure, modern road networks, large-scale tourism and real estate developments, and a clear vision aimed at establishing the city as a year-round tourism and economic hub rather than a seasonal destination.
The General Manager of Rixos Premium Alamein emphasized that the hotel has become one of the city’s most iconic landmarks, embodying the concept of luxury hospitality according to the highest international standards. He highlighted that the property represents a symbol of elegance and premium tourism on the Mediterranean coast by offering exceptional services and unforgettable guest experiences.
Micciulli further noted that the presence of the globally recognized Rixos brand in New Alamein reflects the strong international confidence in the city’s future and demonstrates Egypt’s success in attracting leading international hospitality and investment brands, further strengthening the country’s position on the global tourism map.
He stressed that the Rixos philosophy extends far beyond delivering luxury hospitality services. The company is committed to contributing to Egypt’s economic and social development by creating thousands of direct and indirect employment opportunities while training Egyptian professionals according to the highest international standards in hospitality and tourism.
He also pointed out that the hotel relies extensively on highly qualified Egyptian talent, whose professionalism has proven capable of competing with the world’s finest hospitality professionals. Investing in human capital, he said, remains one of the key pillars of success and aligns closely with Egypt’s vision of empowering and developing its young workforce.
Micciulli added that New Alamein has evolved into a fully integrated smart city that combines tourism, investment, culture, entertainment, and sports, making it well-equipped to host international conferences, major events, and global gatherings throughout the year.
He emphasized that the city’s remarkable development has had a direct positive impact on Egypt’s tourism sector, with growing demand from both Arab and European markets, supported by world-class hotels, modern infrastructure, and some of the Mediterranean’s most beautiful beaches.
According to Micciulli, Egypt’s vision behind the establishment of New Alamein has proven highly successful, transforming the city into a symbol of modern development and demonstrating the country’s ability to deliver world-class national projects that meet the highest international standards.
Concluding his remarks, Micciulli reaffirmed that today’s achievements in Egypt are a source of great pride—both on the sporting front with the national team’s historic World Cup success and on the developmental front through the country’s ambitious urban and tourism projects.
He affirmed that Rixos will continue supporting this journey by delivering world-class hospitality experiences that reflect the image of modern Egypt while contributing to strengthening New Alamein’s position as one of the region’s leading tourism and investment destinations, in line with Egypt’s vision for sustainable development, investment attraction, and job creation.
