Pickalbatros Holding Investment and NG9 Holding (UAE) have announced a major strategic partnership designed to accelerate investment, business development and cross-sector collaboration across Egypt, bringing together leading capabilities in hospitality, tourism, technology, artificial intelligence, maritime services, logistics, aviation, marketing and communications, and sports.
As part of the partnership, Al Masry Football Club and NG9 Holding Group have signed a new agreement under which NG9 will be featured on the official jersey of Al Masry’s first football team throughout the upcoming season, marking a significant step in the two groups’ broader cooperation and strengthening NG9’s presence in the Egyptian market.
The agreement was finalized by Mr. Kamel Abu Ali, Chairman of the Board of Pickalbatros Holding Investment, and Mr. Alaa Al Ali, Group CEO and Founder of NG9 Holding (UAE).
Pickalbatros Holding Investment is a diversified investment group with extensive operations across hospitality, tourism and leisure, hotel real estate and property development. NG9 Holding is a UAE-based group with a diversified portfolio covering hospitality, travel and tourism, IT development, artificial intelligence, marketing and communications, aviation, logistics and maritime services, in addition to serving as an authorized Riva dealer in the UAE and Oman.
A Multi-Sector Platform for Growth
Following the signing of the strategic partnership, the two groups will begin rolling out a number of signed and confirmed projects across Egypt, creating a broader platform for cooperation between their respective companies and business units.
The implementation of the partnership will involve several companies and entities affiliated with both groups, including Nirvana Travel and Tourism, Gewan Infotech, Gewan Investment Solutions, Al Masry Football Club and Pickalbatros Hotels.
The planned projects will focus on key high-growth sectors, including technology, artificial intelligence, tourism, hospitality, maritime services and logistics, while also opening the door to future investment opportunities across a number of strategic industries.
The implementation of the partnership will take place under the supervision of Mr. Magdy Ali, Deputy CEO of Pickalbatros Holding Investment, with Mr. Omar Al Ali, CEO of Nirvana Holding, and Mr. Joseph Seif, NG9 Lead of Strategic Projects, supporting the development and execution of the strategic initiatives.
Strengthening Egypt-UAE Business Cooperation
The partnership reflects the growing momentum of private-sector cooperation between Egypt and the United Arab Emirates and aims to leverage the complementary expertise, networks and investment capabilities of both groups.
By combining Pickalbatros Holding Investment’s established presence in Egypt’s hospitality, tourism and real estate sectors with NG9 Holding’s expertise across technology, AI, travel, logistics, maritime services and other emerging industries, the partnership is positioned to create new commercial opportunities and contribute to the development of integrated business and investment projects in Egypt.
The collaboration is also expected to support the expansion of innovative technology-driven solutions within the tourism and hospitality sectors, while exploring opportunities in maritime, logistics and other strategic areas.
Partnership Announcement at Gewan Palace
The strategic partnership was announced on August 10, 2026, at Gewan Palace, an NG9 luxury hotel located in New Alamein City on Egypt’s North Coast, bringing together representatives from both groups and highlighting the strategic importance of the Egyptian market to their future expansion plans.
The partnership marks the beginning of a broader phase of cooperation between Pickalbatros Holding Investment and NG9 Holding, with the two groups continuing to explore additional investment, development and business opportunities across Egypt and the wider region.
About Pickalbatros Holding Investment
Pickalbatros Holding Investment is a diversified investment group operating across hospitality, tourism and leisure, hotel real estate and property development. The group has built a strong presence in Egypt through its portfolio of hospitality and tourism assets and continues to pursue opportunities that support the growth and development of the country’s tourism and investment sectors.
About NG9 Holding
NG9 Holding is a UAE-based diversified group operating across hospitality, travel and tourism, IT development, artificial intelligence, marketing and communications, aviation, logistics and maritime services. The group also serves as an authorized Riva dealer in the UAE and Oman and is pursuing strategic growth and investment opportunities across regional and international markets.
