Ezz Elarab Group has recently announced an agreement to become the sole importer of Lynk & Co in Egypt , a premium global brand born from a joint venture between Geely and Volvo in 2016 in Berlin, Germany. This strategic move marks the beginning of a new chapter for Ezz Elarab Group as they introduce the innovative automobile brand to the local market, strengthening the relationship between the two brands and positively impacting the growth and development of the Egyptian automotive market all at a competitive price.
Eng. Hisham Ezz Elarab, Chairman of the Board of Directors of Ezz Elarab Automotive Group, stated: “We have been working with Volvo for many years, which has contributed to our introduction to Lynk & Co, especially since we believe in the great and distinctive capabilities of this brand, which represents a unique fusion of European quality and Chinese innovation.” He pointed out that the group’s extensive experience in managing luxury and premium categories places it in an excellent position to take advantage of this opportunity, which they are confident will succeed in Egypt and provide the best service to the brand’s customers.
Engineer Ayman Ghanem – Managing Director, which includes Jeep, Alfa Romeo, DS, Volvo, Ferrari, Aston Martin, Lotus, and Lynk & Co, in addition to Mercedes under Ezz Elarab group, emphasized the importance of this partnership. He highlighted: “Introducing Lynk & Co to the Egyptian market is a strategic step that aligns with our vision. We are well-prepared to ensure a smooth market entry and provide high service standards to Egyptian customers. With our accumulated experience in managing luxury brands, we see a great opportunity for Lynk & Co in the Egyptian market.”
Leading Lynk & Co is Noha Elmilligy, Volvo Group General Manager, as part of an integrated strategy to merge Volvo and Lynk & Co as a single group. This partnership enhances Ezz Elarab Group’s rich portfolio in the automotive sector. This partnership comes within the framework of Ezz Elarab Group’s strategy, which places great emphasis on providing diverse, high-quality options for its customers, contributing to strengthening its presence in the Egyptian automotive sector, especially since Lynk & Co is known for combining European quality with Chinese innovation.
Noha Elmilligy expressed her enthusiasm, saying: “We are excited to introduce Lynk & Co to the Egyptian market, a brand with immense potential that combines European quality and designs with a diverse range of models designed to suit the preferences and needs of the Egyptian customer. We are fully confident that Lynk & Co will be well-received,” noting that Ezz Elarab Group’s strategy aims to position Lynk & Co as a competitive player in the premium Car category, especially since it offers a unique fusion of powerful performance, design, and cutting-edge technology, with the support that will be provided through the widespread network of showrooms and after-sales services in line with global standards to ensure the highest level of customer satisfaction.
It is worth noting that Lynk & Co has a strong presence in several European countries, including Sweden, the Netherlands, Belgium, Germany, Spain, France, and Italy, since the launch of the brand, consumers have exceeded 1.22 million by the end of August 2024, demonstrating its growing popularity and market potential. This places Lynk & Co in a favorable position to make a strong impact in the Egyptian market, which has a growing demand for high-quality and reliable vehicles.
Ezz Elarab Group is always looking to contribute effectively to the growth of the Egyptian automotive sector, providing customers with innovative options driven by quality through Lynk & Co.
