As part of its deep-rooted commitment to the community, Oriental Weavers, the world’s leading manufacturer of woven carpets, has signed a protocol agreement with Misr El Kheir Foundation to enhance living conditions and directly improve the quality of life for individuals in need, under the initiative of “Joy, Furnishing Every Home.”
Through this initiative, Oriental Weavers donated high-quality carpets to support communities in need across Egypt, with a value of EGP 10 million. This contribution reaffirms Oriental Weavers’ commitment to social responsibility and its strong role in fostering community support. The donations will benefit newlywed brides, underprivileged families, student housing for those living away from home, as well as orphanages and elderly care homes.
Ms. Yasmine Khamis, Chair of Oriental Weavers Carpets, stated: “At Oriental Weavers, we believe our responsibility goes beyond the carpet industry — we are committed to positively impacting people’s lives. This partnership with Misr El Kheir, through the ‘Joy, Furnishing Every Home’ initiative, stems from our belief in the importance of creating a more comfortable and dignified environment for deserving families. Through this initiative, we aim to leave a positive impact and reinforce values of sustainability, reaffirming the private sector’s role in supporting communities and improving quality of life.”
Dr. Mohamed Refai, CEO of Misr El Kheir Foundation, added: “We are proud of our strategic partnership with Oriental Weavers, which reflects a spirit of integration and solidarity with our success partners in providing a better life for those in need. Misr El Kheir believes in its role as a key partner in implementing developmental initiatives and national programs — particularly in the areas of social solidarity and humanitarian aid — to meet the essential needs of deserving individuals and ensure their right to decent housing.”
Since its establishment, Oriental Weavers has remained a trusted national partner in supporting Egypt’s economy and promoting dignified livelihoods — reflecting its solid commitment to society and active role in driving sustainable development. Similarly, Misr El Kheir Foundation affirms its guiding principle, “Human development is our core mission,” by implementing charitable initiatives with a developmental approach. It leverages its on-ground operational capacity and wide network of offices across the governorates in coordination with strategic success partners to create meaningful and lasting impact.
This partnership underscores the shared commitment of both parties to provide a decent quality of life to families across all 27 governorates, with a minimum of 50 cases per governorate, with the potential to expand depending on the volume of donations from the company — ensuring a more comfortable and stable environment for those in need.