Meals On Me is taking fitness fuel to the next level with the launch of its new High Protein Meals – PROTEIN+, a delicious, macro-balanced meal plan designed to power performance, strength, and recovery. To mark the launch, the homegrown meal plan brand has teamed up with METROFITT Gym to introduce an adrenaline-pumping Weightlifting Challenge series taking place across five METROFITT locations in Dubai. Additionally, Meals On Me will be taking part in the Dubai Muscle Show 2025 by hosting a food truck serving up the newest range.

Built for those who train hard and live fully, Meals On Me has become a go-to for nutritious, chef-crafted meal plans that deliver on both taste and nutrition. Offering everything to fuel a balanced lifestyle, including protein-rich options with up to 60g (+/-) of protein in a single meal. Meals On Me focuses on simplifying healthy eating without compromising on flavour. Each meal is designed by expert nutritionists and chefs, freshly prepared, and delivered straight to your door, helping busy individuals stay on track with their wellness goals.

The new PROTEIN+ range is a game-changer for anyone serious about fitness. Designed for lean muscle building and recovery, every meal delivers at least 50g of protein and 500–700 calories, with globally inspired dishes that prove nutritious food can still taste amazing and not be a struggle. Highlights include Stroganoff with Wild Mushroom Tagliatelle, California Braise with Chilli Pickle, and the Signature Burger with Cocktail Sauce and Baked Potato Wedges, which are all customisable with your choice of protein.

To celebrate this exciting launch, Meals On Me and METROFITT are hosting a Weightlifting Challenge powered by PROTEIN+, taking place from 27th October to 4th November 2025 at METROFITT gyms across Dubai. Each event promises a high-energy environment where participants can test their strength, win prizes, and learn how the right nutrition can elevate performance.

The challenge will feature separate competitions for men and women, with every participant walking away with freebies, merch, and exciting prizes. The event is free and open to all visitors, with no gym membership required, making it the perfect opportunity for the community to come together, get inspired, and lift with purpose.

Taking place from October 27th to November 4th between 5 PM and 8 PM, METROFITT will bring the challenge to every corner of the city, hitting a new location each day. The first event kicks off at the Al Ghurair Centre gym, followed by Business Village on October 28th and City Tower 2 on October 29th. Fitness enthusiasts can also test their limits on November 3rd at METROFITT’s Dubai Airport Freezone Authority gym before the Weightlifting Challenge wraps up on the 4th at Beach Park Plaza.

With cutting-edge facilities, over 200 group classes weekly, expert trainers, and a community-driven approach, METROFITT is one of Dubai’s most dynamic fitness destinations. Combining a gym with a lifestyle hub, it motivates members to become faster, leaner, and stronger. Offering personalised training, nutrition programmes, yoga, functional training, and sports-specific coaching, METROFITT caters to every fitness goal and every level of experience.