الرئيس التنفيذي
أشرف الحادي

رئيس التحرير
فاطمة مهران

Ahmed ElBatrawy: Digital Transformation and Governance Are Now Essential to Building a Safe and Sustainable Property Market

With growing talk about a potential real estate bubble in Egypt’s market, Ahmed ElBatrawy, real estate development expert and founder of Masr Real Estate Platform, emphasized that the true solution to avoiding any crisis lies in implementing a comprehensive digital governance system that enhances transparency across all stages of development, financing, and sales.

He stressed that digital transformation is no longer an optional step—it has become a fundamental requirement for building a secure, sustainable, and globally aligned real estate market.

ElBatrawy explained that the property sector has evolved beyond mere buying and selling of units; it has transformed into an integrated economic industry driven by interconnected financial, legislative, and marketing systems. This evolution, he added, requires a sophisticated digital infrastructure that enables the state to monitor every sales or financing transaction in real time—protecting citizens’ and investors’ rights while eliminating unverified or unlawful practices.

He added that creating a unified electronic system for registering contracts and financing operations would bring unprecedented transparency and discipline to the market, providing real indicators of supply and demand. “Technology has become the most powerful tool for stabilizing the market and preventing future disruptions,” he said.

Banks Are the Natural Channel for Real Estate Financing
ElBatrawy called for a complete restructuring of Egypt’s real estate financing system, stressing that banks and licensed financial institutions—not developers—should handle financing operations.

“It is illogical,” he said, “for developers to continue offering financing plans without financial oversight or official licenses, when in advanced markets this role is exclusively reserved for banks.”

He added that many current payment systems lack transparency and formal documentation, creating ambiguity in contractual relationships between clients and developers. He urged the Financial Regulatory Authority (FRA) to require developers to obtain prior approval for any financing product before offering it. Additionally, he recommended ensuring that all installment details, interest rates, and contracts are officially documented to protect customers from irregular practices.

“Egyptian Real Estate Supreme Authority”, A Framework for Market Regulation
ElBatrawy confirmed that the government has already begun taking important legislative steps to regulate the real estate market and protect consumers. However, he said that true reform requires establishing an independent “Egyptian Real Estate Supreme Authority” to fully oversee the sector and strike a balance between the interests of citizens, developers, and investors.

He explained that this proposed authority should include representatives from state institutions, the private sector, civil society, and the Financial Regulatory Authority, forming an integrated supervisory system that monitors all project stages—from planning to delivery.

It should also standardize contract formats, regulate advertising practices, and eliminate cash transactions outside the banking framework through escrow accounts subject to government supervision.
Addressing the Real Estate Bubble Starts with Legislation

Responding to the growing discussion about a potential real estate bubble, ElBatrawy stressed that the issue is not merely about rising prices or increased supply, but rather the absence of effective governance and regulatory frameworks.

“As long as developers alone control the organization of the sector,” he said, “reform will remain elusive—because those who benefit from imbalance cannot be entrusted with fixing it.”

He emphasized that a neutral regulatory body capable of oversight and enforcement is essential to protect the market from potential instability and ensure a continued flow of both local and foreign investment with confidence and stability.

Digital Transformation and Governance: The Cornerstones of Egypt’s Real Estate Future
ElBatrawy concluded by reaffirming that digital transformation and governance are the two pillars of a modern, well-regulated Egyptian real estate market.

“When the market operates through a transparent digital system,” he said, “and when banks take full charge of financing, fairness and credibility will prevail among all parties. That’s when Egypt’s property market will truly become safer, more sustainable, and more attractive to both local and international investors.”

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