The Africa Tourism Fair Egypt (ATF25 Egypt) will be held on May 22-23, 2025, in Sharm El Sheikh, Egypt, with the sponsorship of Rixos Hotels Egypt. The event aims to showcase the tourism potential of Egypt and the African continent, while creating a platform for new business collaborations.

Organized by GMT Fuarcılık, this major event seeks to integrate African tourism into the global tourism network and strengthen its industry connections.

ATF25 EGYPT BRINGS THE TOURISM INDUSTRY TOGETHER IN SHARM EL SHEIKH

Scheduled under the theme “The Sun of Tourism”, ATF25 Egypt will connect Africa and Egypt—its gateway to global tourism—with international industry professionals, fostering new strategies and business partnerships.

Last year, the Africa Tourism Forum, which served as the launch event for Africa Tourism Fair 2025 Egypt, was held in a 10,000-square-meter area in Sharm El Sheikh and attracted great interest. The forum hosted 3,077 visitors, including 2,000 international travel agencies from 67 countries. Over eight sessions, 25 speakers shared their visionary insights on the future of African tourism.

ATF25 Egypt promises to be a dynamic platform for tourism professionals and investors. The event expects to host over 5,000 professional visitors from more than 70 countries, along with 100+ tourism brands. Over the course of two days, more than 10,000 B2B meetings will take place, allowing key industry figures to share their experiences and insights with participants.

Focusing on Africa’s and Egypt’s cultural heritage and sustainable tourism, ATF25 Egypt aims to give strategic momentum to the continent’s tourism sector. The fair will also serve as a gateway to new projects and investments, contributing to the global growth of the tourism industry when it opens its doors in Sharm El Sheikh on May 22-23, 2025.

The event will bring together tour operators, global hospitality brands, travel agencies, and industry professionals from Europe, the Middle East, the Balkans, the Benelux, and the Baltic markets. Participants at ATF25 Egypt will establish strategic partnerships, contribute to Egypt’s and Africa’s tourism development goals, and support the growth of key destinations across the continent.

ATF25 Egypt will serve as a meeting point for national and international tourism professionals, investors, opinion leaders, tourism authorities, bureaucrats, and ministry representatives. Taking place in Sharm El Sheikh on May 22-23, 2025, the event aims to act as a bridge between continents, accelerating international cooperation in tourism and opening new doors to Africa’s tourism treasures.